Who we are
People are the key to business performance
We bring together deep expertise across psychology, organisational strategy, behavioural science and human capital to help organisations unlock their full potential.
What we do
We listen first
We take time to understand your context before designing solutions.
We tailor, not template
No pre-packaged frameworks – just practical solutions that work for you.
We build
long-term capability
We leave more behind than we take – empowering teams to thrive without us.
Our Values
Listening & Curiosity
Find the real issue - not the obvious one.
Think Whole System
Nothing happens in isolation.
Challenge & disrupt
We challenge thinking and disrupt to create value.
Do the right thing - by everyone
We lift capability and build self-reliance.
Our team
Fifth Frame was founded by Laura Applebee-Jones and Jon Williams, who have collaborated together for more than 15 years. United by a belief that people are central to performance, they set out to offer a unique consulting experience – one that combines deep expertise with care, clarity and genuine partnership.
In 2023, they were joined by Angela Harris as the third partner.
Today, alongside a growing team of talented specialists, they partner with like-minded organisations to create impact – for both shareholders and employees.
Angela Harris
Partner
Angela is a people and performance strategist with more than 20 years’ experience helping global and local organisations design and deliver strategic solutions that create lasting value for their people, shareholders and communities.
Her work spans people strategy, leadership, culture, purpose and talent, with sector expertise across infrastructure, telecommunications, finance, media, FMCG and higher education.
Before joining Fifth Frame as a Partner, Angela led the people strategy transformation at NBN Co. and spent 12 years as a Director in PwC’s Management Consulting practice. Earlier in her career, she worked in investment banking in London and held roles across high-performance sport and tertiary education in Australia, Canada and the UK.
Angela’s unique blend of consulting and corporate experience – combined with her background in elite sport – enables her to drive purpose-led, authentic and sustainable change.
Laura Applebee-Jones
Partner
Laura has over 20 years’ experience studying human behaviour and consulting across performance improvement, operations and people-related challenges.
She holds a Bachelor’s degree in Psychology, a Master’s in Coaching Psychology and accreditations in a range of leadership and organisational culture assessment tools.
Laura specialises in leadership assessment, development and coaching; large-group facilitation; culture and values diagnostics; and behaviour change at scale. She has worked across a broad range of industries including healthcare, transport, retail, energy, utilities and entertainment.
Passionate about learning and education, Laura also serves on the management boards of a community-run preschool and her local out-of-school care centre.
Jon Williams
Partner
Jon has over 30 years’ experience consulting across Europe, North America, Asia and Australasia on how people drive organisational performance.
He began his career in reward consulting before helping to establish Hewitt Associates in Australia, where he spent five years as Managing Director for ANZ. He later served as Managing Principal for Gallup in Australia, followed by five years as the Global Leader of a big four People & Organisation consulting practice.
With academic qualifications in both Psychology and Economics, Jon brings a rare blend of behavioural insight and strategic thinking. In recent years, he has focused on the future of work – speaking regularly at conferences and contributing to media commentary on workplace trends. Alongside his client work, Jon is deeply committed to social impact. He supports a number of not-for-profit organisations focused on education and empowering communities to shape theirown futures.
Client Success
We partnered with the leadership team to realign their technical engine with their commercial ambition, ensuring every squad and system was pulling in the same direction.
For a high-growth, international digital financial services platform provider, rapid expansion created a complex hurdle: how to keep delivery fast while staying obsessed with the customer. Operating across global markets, their product and technology functions were at a crossroads.
Client Success
We partnered with the Executive Leadership Team to orchestrate a multi-year transformation that reached every corner of the business.
For an iconic Australian organisation, history was both a strength and a hurdle. Operating in a rapidly evolving industry with a 3,000-plus workforce spread across the country, they were battling fragmentation. For their next era of growth, they needed to stop looking backward and start aligning their purpose, culture, and operating model for the future.
Client Success
By serving as a strategic extension of the P&C team, we delivered enterprise-wide shifts that bridged the gap between intent and execution.
In the fast-moving world of an ASX-listed enterprise, staying ahead requires an evolving "people engine." Six years ago, the Chief People Officer asked us to help shape their People Strategy.
